{"id":185865,"date":"2025-10-17T10:19:36","date_gmt":"2025-10-17T05:19:36","guid":{"rendered":"https:\/\/kmsnews.org\/kms\/?p=185865"},"modified":"2025-10-17T18:22:54","modified_gmt":"2025-10-17T13:22:54","slug":"state-funds-used-to-boost-modis-image-during-75th-birthday-ignoring-key-governance-issues","status":"publish","type":"post","link":"https:\/\/kmsnews.org\/kms\/2025\/10\/17\/state-funds-used-to-boost-modis-image-during-75th-birthday-ignoring-key-governance-issues.html","title":{"rendered":"State funds used to boost Modi\u2019s image during 75th birthday, ignoring key governance issues"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-185866\" src=\"https:\/\/kmsnews.org\/kms\/assests\/2025\/10\/modi75.jpg\" alt=\"\" width=\"403\" height=\"227\" srcset=\"https:\/\/kmsnews.org\/kms\/assests\/2025\/10\/modi75.jpg 403w, https:\/\/kmsnews.org\/kms\/assests\/2025\/10\/modi75-390x220.jpg 390w\" sizes=\"auto, (max-width: 403px) 100vw, 403px\" \/><\/p>\n<p>New Delhi: In September 2025, Indian Prime Minister Narendra Modi celebrated his 75th birthday with a state-funded media spectacle that revealed the full extent of India\u2019s descent into image-driven governance.<\/p>\n<p>According to Kashmir Media Service, over 220 advertisers flooded more than 400 newspapers with 108,000 column centimeters of Modi\u2019s personal image. When political and social ads were included, the total rose to 363,000 column centimeters, according to data from AdEx India. On television, Modi dominated 28 hours of airtime across 90 channels, while non-political advertisers managed barely 30 minutes of genuine, non-promotional content.<\/p>\n<p>This birthday campaign was more than a celebration\u2014it became a full-fledged public relations exercise funded by the state, transforming governance into a publicity machine. Public money was deployed to inflate one man\u2019s persona, even as real governance and civic issues remained ignored.<\/p>\n<p>India witnessed an unprecedented cult of personality, where taxpayer money underwrote the Prime Minister\u2019s glorification. The state effectively converted national resources into tools for building Modi\u2019s personal narrative, showcasing slogans instead of solutions.<\/p>\n<p>Newspapers and television channels were turned into billboards for Modi, transforming the entire nation into a propaganda landscape. Public discourse and policy debates were replaced by image-centric spectacle, reducing governance to a sequence of PR campaigns and hollow catchphrases.<\/p>\n<p>The Indian government\u2019s obsession with image over substance reveals a troubling trend: a ruling establishment more focused on projection than performance. Citizens were fed slogans while pressing economic, social, and political challenges remained unaddressed.<\/p>\n<p>This orchestrated media blitz exposes a deeper truth: India under Modi has become a state where PR triumphs over policy, advertising replaces accountability, and public funds serve private glorification. The nation has been transformed into a stage for one man\u2019s image, leaving development, democracy, and transparency dangerously sidelined.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Delhi: In September 2025, Indian Prime Minister Narendra Modi celebrated his 75th birthday with a state-funded media spectacle that revealed the full extent of India\u2019s descent into image-driven governance. According to Kashmir Media Service, over 220 advertisers flooded more than 400 newspapers with 108,000 column centimeters of Modi\u2019s personal image. When political and social &hellip;<\/p>\n","protected":false},"author":3,"featured_media":185866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-185865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-india"],"aioseo_notices":[],"jetpack_featured_media_url":"https:\/\/kmsnews.org\/kms\/assests\/2025\/10\/modi75.jpg","_links":{"self":[{"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/posts\/185865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/comments?post=185865"}],"version-history":[{"count":1,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/posts\/185865\/revisions"}],"predecessor-version":[{"id":185867,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/posts\/185865\/revisions\/185867"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/media\/185866"}],"wp:attachment":[{"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/media?parent=185865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/categories?post=185865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kmsnews.org\/kms\/wp-json\/wp\/v2\/tags?post=185865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}