Kashmir tourism faces collapse under Indian occupation
Hoteliers, transporters and artisans struggle amid massive downturn
Srinagar: In Indian illegally occupied Jammu and Kashmir, the tourism sector — once considered the backbone of the Valley’s economy — is facing a severe crisis, with hotels half-empty, transporters idle, and thousands of livelihoods at risk particularly after India’s misadventure against Pakistan in May 2025.
According to Kashmir Media Service, the tourism slump has deepened due to prolonged militarization, political uncertainty, and India’s failure to restore a sense of security in the territory under Modi’s warmongering Hindutva regime. Hoteliers report occupancy rates down by more than 70 percent, while shikara operators, taxi drivers, handicraft sellers, and restaurant owners continue to struggle for survival. Several tourism-related businesses have reportedly turned into non-performing assets due to the financial crisis.
Key stakeholders have now come together under the newly formed Jammu and Kashmir Tourism and Allied Business Forum (JKTABF), led by prominent hotelier and Chairman of the Jammu and Kashmir Hoteliers Club, Mushtaq Chaya. The forum aims to coordinate revival efforts and highlight the plight of the tourism industry before authorities.
Mushtaq Chaya said the the continuing sense of insecurity had devastated the sector. “Hotels are empty, taxi and shikara operators are struggling, and allied sectors like handicrafts and restaurants are facing severe losses. Tourism supports thousands of families and is vital for Kashmir’s economy,” he said.
Javid Ahmad Tenga, President of the Kashmir Chamber of Commerce and Industry (KCCI), said the industry needed urgent financial and policy support. “Tourism is the backbone of Kashmir’s economy. Since April, the sector has suffered badly. The government must offer special relief packages and engage in active promotion campaigns to restore confidence,” he added.
Similarly, Babar Chowdhary, President of the Jammu and Kashmir Hotel and Restaurant Association, said the tourism industry was at its lowest ebb in decades. “Immediate financial assistance and sustained promotional efforts are essential. Without these, thousands of people linked to tourism will remain in distress,” he warned.
